Customer Segmentation Analysis with RFM Model (Recency, Frequency, Monetary) and K-Means Clustering: Case Study of Bottled Water Sales at PT XYZ. Jurnal Serambi Engineering, [S. l.], v. 10, n. 2, 2025. Disponível em: http://jse.serambimekkah.id/index.php/jse/article/view/750. Acesso em: 30 jun. 2026.