“Customer Segmentation Analysis with RFM Model (Recency, Frequency, Monetary) and K-Means Clustering: Case Study of Bottled Water Sales at PT XYZ”, jse, vol. 10, no. 2, Mar. 2025, Accessed: Jun. 30, 2026. [Online]. Available: http://jse.serambimekkah.id/index.php/jse/article/view/750