Marketing Strategy Determination Using Markov Chain and Game Theory: A Case Study of Ready-to-Drink Tea Products. Jurnal Serambi Engineering, [S. l.], v. 10, n. 3, 2025. Disponível em: https://jse.serambimekkah.id/index.php/jse/article/view/983. Acesso em: 30 oct. 2025.