“Customer Segmentation Analysis with RFM Model (Recency, Frequency, Monetary) and K-Means Clustering: Case Study of Bottled Water Sales at PT XYZ” (2025) Jurnal Serambi Engineering, 10(2). Available at: https://jse.serambimekkah.id/index.php/jse/article/view/750 (Accessed: 14 March 2025).