“Customer Segmentation Analysis with RFM Model (Recency, Frequency, Monetary) and K-Means Clustering: Case Study of Bottled Water Sales at PT XYZ”, jse, vol. 10, no. 2, Mar. 2025, Accessed: Mar. 14, 2025. [Online]. Available: https://jse.serambimekkah.id/index.php/jse/article/view/750