Analisis Pemasaran Pada Produk Keripik Nori di UMKM NORIbet Bandung
Keywords:
UMKM NORIbet, Keripik Nori, Produksi, PemasaranAbstract
NORIbet MSMEs is a company located in Bandung and is engaged in the processing of fishery products, one of which is seaweed. Conducting marketing analysis aims to find out how management and social processes occur in NORIbet MSMEs. The research method used is the survey method. Purposive sampling. The data collected are primary data from interviews and observations and secondary data from journals, books or other libraries. The results of this study indicate that the nori chip business is a product that can be enjoyed by all groups. NORIbet's MSME competitors are Tae Kae Noi and Mama Suka. The product is priced using cost-plus pricing and promoted through internet applications and word of mouth. Product distribution is through distributors and by placing bagged products in stalls. Production is analyzed using forecasting methods.
References
[1] C. salsabila P. Harahap, M. Anriani, N. I. Rahma, R. Gunawan, and S. W. Ulfa, “Identifikasi Keanekaragaman Makro Alga Yang Tersebar Di Perairan Pulau Jawa,” Esensi Pendidik. Inspiratif, vol. 6, no. 1, pp. 205–226, 2024.
[2] D. Ongge and N. E. Rumaikewi, “Pengolahan Nori Rumput Laut ( Eucheuma Cottoni) Dengan Penambahan Daun Singkong (Manihot Esculenta) Di Kabupaten Biak Numfor,” J. Perikan. Kamasan Smart, Fast, Prof. Serv., vol. 1, no. 1, pp. 29–35, 2020, doi: 10.58950/jpk.v1i1.20.
[3] E. Tianasari, M. S. Junaidi, and S. Distantina, “Nori berbasis rumput laut Ulva lactuca Linnaeus dan Eucheuma cottonii: pengaruh komposisi,” Semin. Nas. Tek. Kim. ECOSMART, pp. 115–121, 2018.
[4] Julian dan Miranda, “Guna Meningkatkan Daya Saing,” ComTech , vol. 4, no. 2, pp. 638–645, 2013.
[5] Asna, “Analisis Perilaku Konsumen dalam Keputusan Pembelian Sepeda Motor pada Mahasiswa Se-Malang Raya,” J. Ekon. Mod., vol. 6, no. 2, pp. 130–139, 2010, [Online]. Available: http://ejournal.ukanjuruhan.ac.id.
[6] Junianto, S. I. Hidayati, R. M. Febrianti, and M. Reza, “Analisis Pemasaran Otak-Otak Jumbo Ikan Tenggiri Pada UMKM Permai Sari Kabupaten Bandung,” vol. 06, no. 01, pp. 33–41, 2024.
[7] M. K. Putri, J. S. F. M. Rahman, F. A. Nursyifa, S. Alfarisi, T. G. S. Putro, and R. Agustin, “Analisis Segmentasi Pasar Dalam Penggunaan Produk Viefresh Di Wilayah Sekitar Kampus Universitas Muhammadiyah Surabaya,” Balanc. Econ. Business, Manag. Account. J., vol. 16, no. 2, pp. 156–161, 2019, doi: 10.30651/blc.v16i2.3133.
[8] M. Setiawan and Y. M. Djajalaksana, “Analisis Persaingan Dengan Metode Peta Posisi Correspondence Analysis (Studi Kasus di Toserba ‘X’ Cabang Setrasari, Bandung),” 2013.
[9] Y. Hikmayani, T. Aprilliani, and A. Zamroni, “Analisis Pemasaran Rumput Laut Di Wilayah Potensial Di Indonesia,” J. Sos. Ekon. Kelaut. dan Perikan., vol. 2, no. 2, p. 159, 2017, doi: 10.15578/jsekp.v2i2.5869.
[10] M. H. Dalimunthe and N. Aslami, “Perencanaan dan Strategi Pemasaran Asuransi,” VISA J. Vis. Ideas, vol. 1, no. 1, pp. 54–67, 2021, doi: 10.47467/visa.v1i1.760.
[11] K. Joesyiana, “Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada Media Online Shop Shopee Di Pekabaru (Survey pada Mahasiswa Semester VII Jurusan Pendidikan Akuntansi Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Riau),” J. Valuta, vol. Vol. 4, no. 1, pp. 71–85, 2018.
[12] Devi Pertiwi Ananda Putri and Akhmad Sukardi, “Analisis Pengaruh Distribusi dan Harga Terhadap Peningkatan Penjualan Produk,” MENAWAN J. Ris. dan Publ. Ilmu Ekon., vol. 1, no. 6, pp. 42–50, 2023, doi: 10.61132/menawan.v1i6.62.
[13] A. Setianingsih, A. Latifah, D. S. Ningrum, D. Pebriani, P. A. Ningtias, and R. Mardi, “Pengaruh Saluran Distribusi Terhadap Volume Penjualan: Studi Kasus pada PT Sinar Sosro Cabang Rancaekek Bandung,” Ekon. dan Bisnis Islam, vol. 3, no. 2, pp. 201–214, 2019, doi: 10.30868/ad.v3i01.497.
[14] D. Salvatore, Managerial Economics, 5th ed. Jakarta : Salemba Empat, 2005.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Salmaa Ishma Hidayati, Junianto (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
