Pengaruh Inovasi Produk Terhadap Kinerja Keuangan dan Profitabilitas Industri Plastik Daur Ulang

Maksalmina; Rahmah Yulianti; Maryam; Rita Nengsih; Raisa Alifia

Authors

Maksalmina Universitas Serambi Mekkah Author
Rahmah Yulianti Universitas Serambi Mekkah Author
Maryam Universitas Serambi Mekkah Author
Rita Nengsih Universitas Serambi Mekkah Author
Raisa Alifia Universitas Serambi Mekkah Author

Keywords:

Product Innovation, Financial Performance, Profitability, Recycling Industry, Sustainability

Abstract

This study is a literature review that examines the impact of product innovation on financial performance and profitability in the recycled plastic industry in Indonesia. With growing environmental awareness and the adoption of circular economy practices, the industry faces challenges to remain both competitive and sustainable. The literature review and previous studies indicate that product innovation significantly improves profit margins, asset turnover, and sales growth. Innovations in aesthetic design, functional features, and the use of environmentally friendly materials have been shown to increase consumer appeal and drive long-term profitability. In addition, structured innovation risk management and alignment with market trends are key to success. The study concludes that product innovation, combined with digitalization and sustainable approaches, is not only a strategic imperative, but also a fundamental pillar for the development of a resilient, competitive and environmentally responsible recycled plastics industry.

References

[1] M. Yang et al., “Circular economy strategies for combating climate change and other environmental issues,” Environ. Chem. Lett., vol. 21, no. 1, pp. 55–80, 2023.

[2] S. Ikhbar, N. Nelly, M. Maksalmina, C. Amni, A. Arsyad, and A. A. Fansuri, “Strategi Pengelolaan Operasional untuk Meningkatkan Keuntungan dan Mengurangi Pengeluaran dalam Industri Daur Ulang Plastik,” J. Serambi Eng., vol. 10, no. 1, 2025.

[3] O. Smith and A. Brisman, “Plastic waste and the environmental crisis industry,” Crit. Criminol., vol. 29, pp. 289–309, 2021.

[4] C. Rusmina, M. Mawardi, M. Bakri, S. Susanti, R. Radhiana, and C. A. Surayya, “Meningkatkan Daya Saing UMKM melalui Penerapan Just-in-Time dan Teknologi Sederhana,” J. Serambi Eng., vol. 10, no. 1, 2025.

[5] M. Marlina, S. Sufitrayati, S. Amri, N. Syamsuddin, R. Radhiana, and R. M. Akbar, “Inovasi Operasional untuk Efisiensi Biaya dan Peningkatan Profit di Industri Pengolahan Limbah Plastik,” J. Serambi Eng., vol. 10, no. 1, 2025.

[6] S. Yu and J. Lee, “The effects of consumers’ perceived values on intention to purchase upcycled products,” Sustainability, vol. 11, no. 4, p. 1034, 2019.

[7] M. Maryam, R. Nengsih, T. Makmur, S. Susanti, A. Arsyad, and A. R. Rahmi, “Meningkatkan Profitabilitas UMKM Pengrajin Gerabah dengan Efisiensi Keuangan dan Optimalisasi Produksi,” J. Serambi Eng., vol. 10, no. 1, 2025.

[8] Juwita et al., “Peluang Ekspansi Energi Terbarukan Biomassa dengan Analisis SWOT,” J. Serambi Eng., vol. 8, no. 1, pp. 4947–4956, 2023.

[9] R. Radhiana, M. Mukhdasir, J. Surya, N. Syamsuddin, M. Maryam, and A. Syafitri, “Pengaruh Sistem Produksi Lean terhadap Pengurangan Biaya Produksi dan Peningkatan Profitabilitas di Industri Pengolahan Limbah Plastik,” J. Serambi Eng., vol. 10, no. 1, 2025.

[10] P. Mauliza et al., “Kendala Pemenuhan Suplai dan Permintaan Energi Terbarukan Biomassa Indonesia,” J. Serambi Eng., vol. 8, no. 3, 2023.

[11] U. Ulfia, R. Rahmi, Z. Yusuf, R. Radhiana, M. Mukhdasir, and A. Humaira, “Strategi Pemilihan Bahan Baku Daur Ulang untuk Meningkatkan Profitabilitas di Industri Pengolahan Limbah Plastik,” J. Serambi Eng., vol. 10, no. 1, 2025.

[12] Arsyad, S. Yana, Radhiana, Ulfia, Fitriliana, and Juwita, “Kendala Teknologi, Pendanaan dan Ketersediaan Bahan Baku Biomassa dalam Pengembangan Energi Terbarukan,” J. Serambi Eng., vol. 8, no. 1, pp. 4940–4946, 2023.

[13] K. Al-Saud et al., “Exploring the Aesthetic and Functional Aspects of Recycled Furniture in Promoting Sustainable Development: An Applied Approach for Interior Design Students,” Sustainability, vol. 16, no. 10, p. 4003, 2024.

[14] R. P. Larios-Francia and M. Ferasso, “The relationship between innovation and performance in MSMEs: The case of the wearing apparel sector in emerging countries,” J. Open Innov. Technol. Mark. Complex., vol. 9, no. 1, p. 100018, 2023.

[15] D. Chaffey and P. R. Smith, Digital marketing excellence: planning, optimizing and integrating online marketing. Routledge, 2022.

[16] F. Hanum et al., “Strategi Ekspansi Usaha UMKM dengan Pendekatan Metoda Hybrid SWOT Analisis dan AHP,” J. Serambi Eng., vol. VIII, no. 1, pp. 4991–4999, 2023, [Online]. Available: https://ojs.serambimekkah.ac.id/index.php/jse/article/view/5675

[17] I. Jalil, M. Malahayati, S. Yana, H. Heriyana, I. Ilyas, and R. Nengsih, “Optimalisasi Proses Bisnis UMKM Kerajinan Gerabah melalui Sinergi Inovasi Pemasaran dan Manajemen Risiko Terstruktur,” J. Serambi Eng., vol. 10, no. 1, 2025.

[18] M. Hock-Doepgen, T. Clauss, S. Kraus, and C.-F. Cheng, “Knowledge management capabilities and organizational risk-taking for business model innovation in SMEs,” J. Bus. Res., vol. 130, pp. 683–697, 2021.

[19] P. Kotler, K. L. Keller, M. Brady, M. Goodman, and T. Hansen, Marketing Management 3rd edn PDF eBook. Pearson Higher Ed, 2016.

[20] E. F. Brigham and J. F. Houston, Fundamentals of financial management. Cengage Learning, 2019.

[21] R. H. Garrison, E. W. Noreen, and P. C. Brewer, Managerial accounting. McGraw-Hill, 2018.

[22] T. D. Moshood et al., “Green product innovation: A means towards achieving global sustainable product within biodegradable plastic industry,” J. Clean. Prod., vol. 363, p. 132506, 2022.

[23] W. Liu and K. Atuahene-Gima, “Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets,” Ind. Mark. Manag., vol. 73, pp. 7–20, 2018.

[24] C. M. Christensen, The innovator’s dilemma: when new technologies cause great firms to fail. Harvard Business Review Press, 2015.

[25] P. Dong, Y. Zhu, S. Duan, M. Wu, and J. Bao, “How Does the Digital Economy Promote a Culture of Business Innovation? A Study Based on Human Capital Allocation Perspective,” Sustainability, vol. 15, no. 8, p. 6511, 2023.

[26] J. Tidd, “Managing innovation,” IEEE Technol. Eng. Manag. Soc. Body Knowl., pp. 95–108, 2023.

[27] R. Martin, S. Unsworth, A. Valero, and D. Verhoeven, Innovation for a strong and sustainable recovery, vol. 14. Centre for Economic Performance, London School of Economics and Political …, 2020.

[28] F. Fitriliana et al., “Peluang Investasi dan Pengembangan Energi Biomassa: Perspektif Pemanfaatan dan Daya Saing Pengembangannya,” J. Serambi Eng., vol. 8, no. 3, 2023, doi: 10.32672/jse.v8i3.6505.

[29] J. S. S. Cheah, C.-H. Ng, B. A. Fianto, A. P. Teoh, C. Gan, and A. I. I. N. Anisha, “Green innovation as a strategic imperative for sustainable business performance: Evidence from Malaysian industries during the COVID-19 pandemic,” J. Clean. Prod., vol. 470, p. 143355, 2024.

[30] E. Macarthur and H. Heading, “How the circular economy tackles climate change,” Ellen MacArthur Found, vol. 1, pp. 1–71, 2019.

[31] J. Tidd, Managing knowledge, absorptive capacity and innovation, vol. 37. World Scientific, 2021.